ands of everyone.
We take safety seriously. Over 1,800 ingredients are never used in our formulations—we call this The Never List™—and we go above and beyond to screen every ingredient against our high standards in pursuit of clean beauty. We’re committed to selecting ingredients and materials that prioritize the people and the planet for generations to come.
Changing the beauty industry means more than simply making safer products. We advocate for stricter guidelines and regulations to shift the personal-care industry away from using harmful and questionable ingredients.
Once you know, you can’t go back—that’s the beauty of education. Crack the code on what’s better for your body, and you start to connect the dots. Beautycounter's commitment is to translate the science and decipher the lingo so you feel knowledgeable about safer choices—and inspired to pass on what you’ve learned. Because change happens in waves, as one person spreads the word to the next.
Formulate, advocate, & educate—that’s our motto for creating clean beauty products that truly perform while holding ourselves to unparalleled standards of safety.
Why? It’s really this simple: beauty should be good for you.
We are Beautycounter.
25:T5a1,One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone.
We take safety seriously. Over 1,800 ingredients are never used in our formulations—we call this The Never List™—and we go above and beyond to screen every ingredient against our high standards in pursuit of clean beauty. We’re committed to selecting ingredients and materials that prioritize the people and the planet for generations to come.
Changing the beauty industry means more than simply making safer products. We advocate for stricter guidelines and regulations to shift the personal-care industry away from using harmful and questionable ingredients.
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